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Privacy Policy

We respect the privacy of every person who visits www.chevalessaouira.com (the “Site”) and uses the services made available by us from the Site (the “Service”) and we are committed to ensuring a safe online experience.

Purpose of this Policy

This privacy policy explains our approach to any personal information that you might supply to us (or that might be collected from you) in connection with your use of the Service and sets out your rights in respect of our processing of your personal information.

This privacy policy will inform you how you can verify which of your personal information is collected by us through the Service and how you can request that we delete, update or transfer it.

privacy policy is intended to assist you in making informed decisions when using the Service. Please take a moment to read and understand it. Please note that it should be read in conjunction with our Website Terms of Use.

Please also note that this privacy policy only applies to the use of personal information collected by us from your use of the Service or during your communications with us. It does not apply to personal information collected during your communications with third parties.

Who are we and what we do?

Cheval Essaouira SARL is the data controller responsible for your personal information. The company is registered in Morocco under company license 50662909. Tax identification 47201554, Commercial Register 5967.

How to contact us?

If you have any questions about this privacy policy or want to exercise your rights, please contact us by email: contact@chevalessaouira.com

What personal information do we collect?

Personal information may be collected from you in the following ways:

 

Information that you voluntarily provide to us:

We collect and maintain personal information that you voluntarily submit to us during your use of the Service (e.g. through the “contact us” functionality, Reservation Form submission and during the course of e-mail exchanges with us).

In particular, when you submit a query on our Site we may collect your:

  • Title

  • Name

  • Postal address

  • Email address

  • Telephone number

 

If you reserve one our services such as horse riding holiday / trek, we may collect more personal information to ensure we deliver the best possible service to you. We may also request personal information (eg. passport details) to make necessary arrangements with local authorities, such as camping permits.

Information we collect through your use of the Service:

Through our use of cookies, log files and other technologies, we may collect personal information regarding your mobile device or the computer hardware and software used to access the Service. This may include the following:

  • IP address of devices used

  • Browser type

  • Operating system and device type

  • Approximate location (e.g. country)

  • Access times and dates

  • Referring website addresses.

 

We also collect personal information regarding your use of and activity on the Service. This personal information allows us to deliver more helpful information, services and tools.

Information we collect from third parties:

We may also combine personal information that we collect through your use of the Service with personal information that: a) you have provided to third parties and in respect of which you have given the third-party permission to share with us; and/or b) we have obtained from a public record.

How do we use your personal information?

Our primary goal in collecting personal information from you is to (i) verify your identity, (ii) make necessary arrangements to confirm and organise your horse riding holiday/ trek with us, (iii) help us improve our services and develop and market new services, (iv) carry out requests made by you on the Site, (v) investigate or settle inquiries or disputes, (vi) comply with any applicable law, court order, other judicial process, or the requirements of a regulator, (vii) protect the rights, property or safety of us or third parties, including other users of the Site, (viii) provide support and security for the Services, and (ix) use as otherwise required or permitted by law. In particular, we may use your personal information for the following purposes

  • If you have given us your email address and consent, we may use it to update you on new services, new dates and events.

  • Provision of the services. We use this information to communicate with you and to carry out actions you request on the Site, such as reservation request, or quote request. It is necessary for us to use your personal information to provide the Service to you. It is also in our legitimate interest to use your personal information in such a way to ensure that we provide the very best service we can to you.

  • Information request and feedback. Our Service contains various user interfaces to allow visitors to request more information about our products and services, to use the functionalities of the site, or to provide us with feedback about them. Contact information may be requested in each case and details of your request or reported feedback. It is in our legitimate business interests to respond to any requests you make to us or use the information you provide to us in your feedback in order to improve our products and services.

  • Service administration. We may use your personal information to develop and improve the Service, send you administrative e-mails about the Service; and contact you to answer any queries you may have. It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best service we can to you.

 

User Data Analysis

Our web pages and e-mails may contain "web beacons" or “pixel tags.” Web beacons and pixel tags allow us to track receipt of an e-mail to you, to count users that have visited a web page or opened an e-mail and collect other types of aggregate information. By using this information, we are able to measure the effectiveness of our content and how visitors use our Site. This allows us to learn what pages are most attractive to our visitors, which parts of our Site is the most interesting and what kind of offers our registered users like to see. Some of the web beacons that are placed on our Sites are used only by us, and other web beacons are used by our service providers on our behalf to analyse how our Sites are used. Once you click on an e-mail that contains a web beacon, your contact information may subsequently be cross-referenced to the source e-mail and the relevant web beacon or pixel tag information.

Where your personal information is completely anonymised, we do not require a legal basis as the information will no longer constitute personal information. However, where your personal information is not in an anonymous form, it is in our legitimate interest to continually evaluate that personal information to ensure that the products and services we provide are relevant to the market.

Internal record keeping and sharing information with third parties

We may keep your personal information in internal records for the arrangement of the services you have reserved and purchased from us. It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best service we can to you.

 

We will share your personal information with local authorities, our subsidiaries, affiliates and other related companies for purposes that are consistent with this privacy policy. We may share your personal information collected on the Site with third parties as necessary or appropriate to (i) carry out the activity or request made by you on the Site, (ii) comply with any applicable law, court order, other judicial process, or the requirements of a regulator, (iii) enforce our agreements with you, (iv) protect the rights, property or safety of us or third parties, including other users of the Sites, (v) perform investigative security analysis on the Site, or (vi) as otherwise required or permitted by law. It is in our legitimate interest to share your personal information in such a way to ensure that we provide the very best service we can to you. Where we share your sensitive personal information, we shall be relying on your consent to do so.

Use of Cookies

Our Service may use certain cookies, pixels, beacons, log files and other technologies of which you should be aware. Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application.

We use first- and third-party cookies in connection with our Service. First party cookies are cookies placed by us to collect information about you. However, certain cookies available through our Service are placed by third party website operators. This means that the information about you collected by those third-party cookies will be shared with the relevant third party. Please refer to the relevant third party website operator’s privacy policy for more information about how they may use such information.

 

All cookies have expiration dates that determine how long they stay in your browser:

Session Cookies – these are temporary cookies that expire (and are automatically erased) whenever you close your browser.

Persistent Cookies – these usually have an expiration date and so stay in your browser until they expire, or until you manually delete them.

We may use the following types of cookies on our Site:

Essential Cookies – Essential cookies are those cookies which are essential for the operation of a website. Essential cookies include cookies such as login cookies and shopping cart cookies.

Functionality Cookies –These cookies recognise you when you return to a website, they remember your preferences and they provide enhanced, more personalised features.

Analytics/ Performance Cookies – Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website.

Social Media Cookies –These cookies are used to personalise your interaction with social media, such as Twitter, Facebook, Tumblr and YouTube. Such cookies recognise users of those social media sites when you view social media content on the website. They also allow you to quickly share content across social media, through the use of simple “sharing” buttons. Some websites may also contain features that enable you to use your social media account to sign in and create/maintain an account with the website you are visiting and to enable the website operator to store your content. This involves the use of cookies.

Targeting Cookies –Targeting cookies (also known as advertising cookies) deliver adverts that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on a website and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

Consent to use cookies:

Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. Further, if you give your consent and then change your mind you can block or delete them.

Essential Cookies – Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them.

You can block the use of cookies altogether by activating the relevant settings in your browser. Please be aware that in order to use some parts of our Site you will need to allow certain essential or functional cookies. If you subsequently block or delete those cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site.

Cookies used in emails:

Please note that any emails you receive from us may contain cookies or similar technologies to help us to see if recipients have opened an email and understand how recipients have interacted with it. Once you click on an email that contains a cookie, your contact information may subsequently be cross-referenced to the source email and/or the relevant cookie. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

If you do not wish to accept cookies from any one of our emails, simply close the email before downloading any images or clicking on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies whether included on websites or in emails.

In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

 

Third Party Links and Services

Our Service may contain links to third party websites and services. Please remember that when you use a link to go from our Service to another website or you request a service from a third party, this privacy policy no longer applies. Your browsing and interaction on any other website, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.

How long do we keep your personal information for?

We do not keep your personal information for any specific period but we will not keep it for longer than is necessary for our purposes. In considering how long to keep it, we will take into account its relevance to our business and our legal and regulatory obligations. If your information is only useful for a short period e.g. for response to a query we may delete it.

 

Confidentiality and security of your personal information

We are committed to keeping the personal information you provide us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control. All our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of the Service.

How to access your information and your other rights?

You have the following rights in relation to the personal information we hold about you:

  • Your right of access. If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details).

  • Your right to rectification. If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to erasure. You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to restrict processing. You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

  • Your right to object. You can ask us to stop processing your personal information, and we will do so, if we’re relying on our own or someone else’s legitimate interests to process your personal information except if we can demonstrate compelling legal grounds for the processing; processing your personal information for direct marketing; or processing your personal information for research unless such processing is necessary for the performance of a task carried out in the public interest.

  • Your right to withdraw consent. If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

  • Your right to lodge a complaint with the supervisory authority. If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the authorities.

 

Change to this privacy policy

We may make changes to this privacy policy from time to time. To ensure that you are always aware of how we use your personal information we will update this privacy policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We may notify you by e-mail of any significant changes. However, we encourage you to review this privacy policy periodically to be informed of how we use your personal information.

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